Guitar Hero 'Amp'
Design and build a structure to tour five UK festivals, generating a buzz around the re-launch of Guitar Hero and offering the public a true experience of the life of a rock star.
Introducing ‘The Amp' – a 9m long, 6m high festival icon, designed by our team of experts from two customised containers with a removable façade, the perfect larger-than-life amp. The lower container, our gaming zone, saw festival-goers unleash their inner rock God, whilst the ‘green room' upstairs offered a backstage VIP experience and an area to relax after a strenuous performance! With 11,000 new rock stars born and over 35m media and social media reach, The Amp gave the performance of a lifetime.
Client: Sense Marketing
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