A wild goose chase with Goose Island

The Challenge

To design, manufacture and install ten oversize Goose Island tapheads, their brand icon, in and around London’s Shoreditch, ahead of the launch of their first-ever European brewpub.  

The Solution

The quirky 1m high bespoke heads were created from resin and, taking inspiration from East London’s street art scene, we installed them on prominent buildings in the Shoreditch area to encourage footfall to Goose Island’s first European brewpub.


Each head featured individual designs, illustrated by fantastic local artist Jess Wilson, along with the postcode of the brewpub. The live activation encouraged the general public to snap and share photos of the good-looking geese, in return for a free pint in the newly opened pub.

Client: The Academy


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