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The Challenge

Design and create a touring experiential installation to showcase a unique collection of five Lamborghini V12s, both old and new.

The Solution

For this brief we obviously requested a test drive to really get to grips with the beauty and design of the car – unfortunately we had to make do with a dealer tour! Inspired by the distinctive shape of the Lamborghini, we designed rubber-coated angular platforms on which to display the cars.


Combined, these installations formed an outdoor showroom allowing the beauty of the cars to take centre stage. This unique, one-off exhibition toured four locations in central London.

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