‘What’s in store?’ for Microsoft
To design, fabricate and install a giant interactive billboard at Granary Square, King’s Cross, to intrigue
and excite, ahead of the opening of Microsoft’s London flagship store.
It was the stuff of dreams for our in-house teams with the solution a finely-balanced combination of bespoke technology and calculated structural engineering.
The huge billboard, engineered from a steelwork frame, MDF and 100kg toughened glass panes, measured a whopping 6m in length and 3.5m in height. Powered entirely by roof-mounted solar panels, complicated tech included motion sensors, internal mechanisms and programmed LED light sequences – a labour of love for our in-house coding whizz. Inside, 8,000 hand-folded ‘What’s in store?’ gift boxes, were ready and waiting to drop into the hands of excited consumers.
Visual impact and a unique, engagement mechanic ensured this activation was a huge success, with queues snaking away as visitors waited to get their hands on their own little box. A sterling effort from the team, using an entire gamut of skills with unfaltering morale. What a project, we’re proud as punch to have been involved.
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