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The Imagination Tour

The Challenge

To design and create an experiential space for Play-Doh to tour shopping centres and festivals throughout the UK, encouraging families to have fun and be creative with Play-Doh.    

The Solution

We designed and fabricated a giant fibreglass Play-Doh tub which families walked through to enter the experience. Play tables were set up to experiment with the product before families were taken into the ‘culinary’ area where they were able to create their very own food concoctions. Visitors had photos taken with their masterpieces and Doh-Doh, our resident Play-Doh creation.


We toured the experience throughout the UK, giving thousands of consumers the opportunity to find their inner masterpieces with Play-Doh.


Client: ID Agency  

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